WATCH THE RECORDING
Video marketing represents a major opportunity for brands
YouTube in particular and video marketing in general are a great way to connect with customers at every stage of the customer journey and make a significant long-term impact on the business.
But performance marketers often face significant challenges when they start moving up the funnel. Google’s Chief Brand Marketing Evangelist, Aprajita Jain, joined Wpromote’s Head of Consumer Strategy, Natalie McCaffrey, for an exclusive invitation-only Wpromote Insider Access event to explore strategies that help you build your brand with a focus on profitable growth.
Speakers:
- Aprajita Jain, Chief Brand Evangelist, Google
- Natalie McCaffrey, Head of Consumer Strategy, Wpromote (Moderator)
Check out the full event on demand and learn how you can:
- Build a brand profitably through video marketing
- Move up the funnel systematically on YouTube
- Make the case for buy-in and budget
- Apply a digital-first approach to TV