Case Study
Forging Fan Connection with the Sounds of the MCU
Klipsch partnered with Wpromote to launch a full-funnel marketing campaign celebrating its collaboration with Marvel’s X-Men ‘97 on the limited edition X-Men ‘97 Flexus Core 200 Sound Bar, featuring creative driven by the sounds of the Marvel universe. The campaign targeted multiple audiences through sweepstakes, social media, and Snapchat ads, using a test-and-learn strategy to optimize results and engage both lifelong fans and new customers.
Results
Wpromote’s campaign for Klipsch drove higher brand awareness and increased sales.
Higher conversion rate
Growth in followers 18-44
9.7M
Impressions
Their Story
Pioneering High-Performance Audio for Every Space
Klipsch Audio brings the power, detail, and emotion of the live music experience to a diverse range of quality audio products, including speakers and headphones for almost any consumer and professional application including cinema, whole-house, wireless, home theater, and portable offerings.
The Challenge
Harnessing the Power of Nostalgia to Reach Audiences of All Ages
Klipsch tasked Wpromote with attracting a younger audience to the legacy audio brand by tapping into nostalgia for X-Men comic books, 1990s TV, and the iconic X-Men theme song. Their goal: to show how a premium speaker elevates the Marvel experience, boosting ROAS and driving sales of their limited-edition product.
The Solution
Engaging Audiences with a “Show, Don’t Tell” Approach
Wpromote understood fans’ high expectations and crafted a strategy to engage both Marvel and Klipsch loyalists while honoring the essence of both brands, focusing on the brands’ history and fandom.
Wpromote used the iconic sounds of the X-Men Universe to take a “show, don’t tell” approach highlighting Klipsch’s speakers’ superior audio quality. Bold visuals with vibrant colors and comic book-style fonts captured attention, while a test-and-learn strategy optimized targeting for maximum impact. By tapping into nostalgia, the campaign successfully engaged both younger audiences and loyal fans.
The campaign was fueled by Wpromote’s continuous test-and-learn media strategy, optimizing impact throughout the activation with creative targeting.
