February 23, 2022 | Virtual Event
Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI. That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel. We’ve invited leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth.
