March 6 – 8, 2023 | In-Person
Agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Digiday’s Media Buying Summit highlighted the trials and successes of navigating these turbulent but nutrient-rich waters. Two of Wpromote’s Senior Directors of Media Strategy, Liz Cooney and Maura Pierson, attended this event.
