From Keywords to Conversations: How AI Search Is Reshaping Behavior and the Metrics That Matter

Wednesday, July 30th, 2025
11am PT | 2pm ET

The New Rules Of SEO and Search Are Here

SEO and Search is being redefined by the rapid evolution of AI, fundamentally changing how people discover information, engage with content, and make decisions and the old playbook no longer applies.

Join Wpromote and Profound as we explore how AI is changing the way people search, reshaping funnel dynamics, and rendering traditional KPIs, like keyword rank, less meaningful. You’ll get actionable strategies, new measurement frameworks, and industry-specific insights to keep your brand visible and competitive in this evolving landscape.

You’ll Learn More About:

How AI is shifting search behavior and disrupting traditional funnel models
Rethinking outdated SEO KPIs to focus on visibility, authority, and relevance in a new measurement era
Leveraging data-driven insights to adapt your strategy and stay ahead of the curve

This is your chance to reimagine your approach and own visibility in the AI era.

Watch on Demand

Meet the Speakers

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Angeolyn Dayrit

Senior Director, SEO – Wpromote

Angeolyn Dayrit is a Senior Director of SEO at Wpromote, where she leads cross-functional initiatives that evolve how brands grow and measure success in organic search. With a background in physics and a decade of digital marketing experience, she’s known for bringing analytical rigor and strategic clarity to complex challenges. Angeolyn spearheaded Wpromote’s SEO forecasting methodology and currently co-leads Wpromote’s cross-department task force exploring how consumer behavior and KPIs are changing in response to AI Search and zero-click search experiences.

Josh Blyskal

AI Strategist – Profound

Josh Blyskal helps global brands like US Bank, Indeed, and Ramp win in AI search. As Profound’s strategist for Answer Engine Optimization (AEO), he analyzes millions of AI searches to understand exactly what people ask, how AI answers, and why it matters to brands. Josh turns this data into practical strategies brands can use immediately. He headlines industry events, publishes influential reports, and advises business leaders on how to create defensible visibility in AI-driven conversations.