Wienerschnitzel
Case Study
Transforming Wienerschnitzel Into A Social Media Juggernaut
Through a creative contest campaign and strategic social promotion, Wienerschnitzel was able to increase brand awareness and achieve 3X more landing page views than ever before.
VIRAL SUCCESS
In the first 3 months after #Wienercross was launched, Wpromote helped Wienerschnitzel gain a huge social media following. Wienerschnitzel enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web.
10K
New Email Signups
1K+
Uses Of The Hashtag Across Social Media Channels
15K+
Engagements Across Social Media Channels
Their Story
Fast Food Favorites
Founded in 1961 by John Galardi with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year in over 11 states.
The Challenge
Reaching The Youth
Wienerschnitzel was already a globally beloved brand for making the world’s tastiest premium hot dogs, but they were struggling to build engagement and loyalty with a key target audience: youth. To reach out to new, younger audiences, the brand turned to Wpromote to help them get social.
The Solution
#Wienercross Campaign
Wienerschnitzel, with Wpromote’s help, leveraged a partnership with Joe Gibbs Racing Mx for exciting motocross contest prizes, generating significant buzz and exposure.
Wpromote helped Wienerschnitzel develop their very first contest initiative, #Wienercross, to set the foundation for the kind of explosive social media growth the company was hoping to see.
- Utilizing strategic social media advertising, outreach, and content implementation, we popularized the partnership, quickly growing the brand’s fanbase.
- We simultaneously nurtured their email list through targeted influencer outreach and prize giveaways.
- All contest assets were created, written, and designed by Wpromote’s in-house creative department, including landing page design, email design, social media profile updates, and social media advertising copy.
