Case Study
Driving DTC Sales and Business Growth With a Strong Ecommerce Strategy
When Shadow Hunter Blinds acquired Ghost Blinds, they realized they needed a stronger ecommerce strategy to drive sales and business growth. They partnered with Wpromote to find a new ecommerce platform, elevate the overall customer experience, and accelerate revenue growth.
Results
At launch, the fully redesigned Shadow Hunter Blinds site offered customers a dynamic user interface and fully integrated, seamless ecommerce experience, while improvements on the backend positioned the brand to scale their D2C ecommerce growth and achieve their post-acquisition goals.
Their Story
Built to a Higher Standard
Founded in 1996, Shadow Hunter Blinds quickly became one of the top hunting blinds in the industry. Focused on long-term value, quality products, and superior customer service, Shadow Hunter Blinds is there for their customers before, during, and long after the sale.
The Challenge
Scaling Ecommerce Capabilities After a Business Acquisition
When Shadow Hunter Blinds acquired Ghost Blinds, they realized that they needed to upgrade their online presence and drive more sales as an growing D2C business. They partnered with Wpromote to overhaul digital commerce on the site to meet the current and ongoing needs of the business, improve the overall customer experience, and streamline the sales funnel.
The Solution
Replatforming to Build A Better Customer Experience
Wpromote recommended that Shadow Hunter Blinds make the switch from WordPress WooCommerce to Shopify Plus as their new ecommerce platform because Shopify Plus offered efficiency, reliability, and a streamlined approach to user experience.
Those capabilities meant that Shadow Hunter Blinds could avoid the costly customizations and ongoing maintenance costs of a site redesign. Wpromote also created a custom connector between Shopify Plus and Shadow Hunter Blinds’ ERP, Infor FACTS, to enable order fulfillment and built out advanced rules for both LTL and parcel shipping to handle the company’s different product groupings.
All aspects of the customer experience were fully optimized with best of breed commerce technologies, including key Shopify Plus integrations like Omnisend for email, Affirm for BNPL, Authorize.net for payment processing, Bazaarvoice for reviews, and Printful.
